Karthik Ravi – Pathway Productions

Explainer Videos: Next Generation Power Point.

Karthik Ravi — Tue, 20 Mar 2018 06:24:23 +0000

The impact of power-point: Ever since power-point burst upon the scene in 1987, it has become a staple in the boardroom. Many studies have been carried out on the value of power-point and how it has become a necessity when trying to communicate business ideas or proposals. It is a complete package for making presentations using […]

The post Explainer Videos: Next Generation Power Point. first appeared on Pathway Productions.

Best Campaigns Created by Advertising Agencies -Part 2

Karthik Ravi — Sat, 17 Mar 2018 15:35:09 +0000

In continuation of our earlier article, Best Campaigns Created by Advertising Agencies -Part 1 An advertisement is one of the strategies used by companies to promote their sales. Not all ads attain their purpose. The following are the most creative campaigns by advertising agencies. The choice of the ad agencies was based on their reception […]

The post Best Campaigns Created by Advertising Agencies -Part 2 first appeared on Pathway Productions.

In House Marketing Team vs External Advertising Agencies

Karthik Ravi — Thu, 08 Mar 2018 15:45:41 +0000

What are In House marketing teams and external advertising agencies? In-House marketing deals with conducting an operation within a business using the companies and employees to perform various tasks without hiring people from outside the business. On the other hand, external advertising involves advertising a company’s product(s) externally by involving advertisers on a commission. […]

The post In House Marketing Team vs External Advertising Agencies first appeared on Pathway Productions.

Corporate Video is your new Business Card

Karthik Ravi — Tue, 06 Mar 2018 15:14:02 +0000

Communication and networking have evolved. Gone are the days of making cold calls, visits, or sending letters. Emails and social media, which offer more reach, are dominant marketing platforms. And it doesn’t stop there. People expect instant gratification, so even emails don’t work quickly enough for them. Without images or motion graphics, they just aren’t […]

The post Corporate Video is your new Business Card first appeared on Pathway Productions.

Best Campaigns Created by Advertising Agencies – Part 1

Karthik Ravi — Mon, 05 Mar 2018 09:35:29 +0000

Best Campaigns Created by Advertising Agencies An advertisement is one of the strategies used by companies to promote their sales. Not all ads attain their purpose. The following are the most creative campaigns by advertising agencies. The choice of the ad agencies was based on their reception by the public, the extent at which they […]

The post Best Campaigns Created by Advertising Agencies – Part 1 first appeared on Pathway Productions.

Will AI(s) Replace People Working in the Creative Space?

Karthik Ravi — Fri, 23 Feb 2018 14:25:10 +0000

Can AI Replace Humans in Creative Work? Coca-Cola is one of the most celebrated brands on earth, it’s known for developing some of the most creative and exceptional ads. Can artificial intelligence replace creative jobs? Mariano Bosaz, Coca Cola’s global digital director, wants to explore this alternative. Bosaz intends to start experimenting with automated ad […]

The post Will AI(s) Replace People Working in the Creative Space? first appeared on Pathway Productions.

What to Look For When Hiring an Advertising Agency

Karthik Ravi — Mon, 19 Feb 2018 14:41:34 +0000

Advertising Agency Advertising agencies have an important role to play in promoting a business. Even a small business may sometime need the help of an advertising agency to create and release attractive and effective ads in the correct media. This the reasons as to why you need to choose the right agency which can help […]

The post What to Look For When Hiring an Advertising Agency first appeared on Pathway Productions.

Explainer Video – Choosing the right type

Karthik Ravi — Thu, 15 Feb 2018 15:39:58 +0000

Explainer Video – Choosing the right type For your business to be effective today, you need to have a good way of engaging your current, new and potential customers. Gone are the days where customers are satisfied by just receiving a postcard in the mail or even just a simple email to their inbox. Customers […]

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Complexities in Film Financing

Karthik Ravi — Wed, 06 Dec 2017 15:17:14 +0000

Writing, singing, dancing, and acting (stage drama) are all inexpensive to perform, but cinema which combines all these art forms and films it on a camera is very very expensive. Why? Decoding film business needs understanding about the unique aspects of cinema and how it stands out from other business. Film Financing for making a […]

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