Advertising Agencies – Pathway Productions https://pathwayproductions.in Ad Film Makers | Digital Marketing | Chennai Sat, 12 Oct 2024 17:31:35 +0000 en-US hourly 1 https://pathwayproductions.in/wp-content/uploads/2020/12/cropped-sitelogo-150x150.png Advertising Agencies – Pathway Productions https://pathwayproductions.in 32 32 227561131 Best Campaigns Created by Advertising Agencies -Part 2 https://pathwayproductions.in/best-advertising-campaigns-part-02/ Sat, 17 Mar 2018 15:35:09 +0000 http://pathwayproductions.in/?p=4114 In continuation of our earlier article, Best Campaigns Created by Advertising Agencies -Part 1   An advertisement is one of the strategies used by companies to promote their sales. Not all ads attain their purpose. The following are the most creative campaigns by advertising agencies. The choice of the ad agencies was based on their reception […]

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]]> 4114 In House Marketing Team vs External Advertising Agencies https://pathwayproductions.in/04-in-house-marketing-team-vs-external-advertising-agencies/ Thu, 08 Mar 2018 15:45:41 +0000 http://pathwayproductions.in/?p=4099 What are In House marketing teams and external advertising agencies?   In-House marketing deals with conducting an operation within a business using the companies and employees to perform various tasks without hiring people from outside the business. On the other hand, external advertising involves advertising a company’s product(s) externally by involving advertisers on a commission. […]

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]]> 4099 Will AI(s) Replace People Working in the Creative Space? https://pathwayproductions.in/will-ais-replace-people-working-in-the-creative-space/ Fri, 23 Feb 2018 14:25:10 +0000 http://pathwayproductions.in/?p=4078 Can AI Replace Humans in Creative Work? Coca-Cola is one of the most celebrated brands on earth, it’s known for developing some of the most creative and exceptional ads. Can artificial intelligence replace creative jobs? Mariano Bosaz, Coca Cola’s global digital director, wants to explore this alternative. Bosaz intends to start experimenting with automated ad […]

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]]> 4078 What to Look For When Hiring an Advertising Agency https://pathwayproductions.in/what-to-look-for-when-hiring-an-advertising-agency/ Mon, 19 Feb 2018 14:41:34 +0000 http://pathwayproductions.in/?p=4080 Advertising Agency Advertising agencies have an important role to play in promoting a business. Even a small business may sometime need the help of an advertising agency to create and release attractive and effective ads in the correct media. This the reasons as to why you need to choose the right agency which can help […]

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