Digital Marketing

Power of Advertising

Best Campaigns Created by Advertising Agencies -Part 2

In continuation of our earlier article, Best Campaigns Created by Advertising Agencies -Part 1   An advertisement is one of the strategies used by companies to promote their sales. Not all ads attain their purpose. The following are the most creative campaigns by advertising agencies. The choice of the ad agencies was based on their reception […]

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Pathway_Blog Poster 2

Will AI(s) Replace People Working in the Creative Space?

Can AI Replace Humans in Creative Work? Coca-Cola is one of the most celebrated brands on earth, it’s known for developing some of the most creative and exceptional ads. Can artificial intelligence replace creative jobs? Mariano Bosaz, Coca Cola’s global digital director, wants to explore this alternative. Bosaz intends to start experimenting with automated ad

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Digital Stock exchange panel

Government led Corporate Entity leads E-commerce in India in 1990’s

Government led Corporate Entity leads E-commerce in India in 1990’s National Stock Exchange of India (NSE), is a pioneer and one of the first institutions in India to commence e-commerce thro’ its paperless and electronic trading in India way back in 1994, when e-commerce was novice and this exchange today contributes to more than 90%

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