Explainer Video – Choosing the right type
For your business to be effective today, you need to have a good way of engaging your current, new and potential customers. Gone are the days where customers are satisfied by just receiving a postcard in the mail or even just a simple email to their inbox. Customers want something that tells them all about you and your business, what you have to offer, and why they should choose you, but they also want it in a packaging that is fun, entertaining and keeps their attention. In the past, explainer videos were thought as something that only a startup would use to introduce themselves to the business world. Today, explainer videos are an important creative extension of your business and marketing strategies. Choosing the right kind of video for your business is important, and here are just a few examples of strategies that can work well for you:
1. Whiteboard Animation can be a great way for you to engage with a customer base. With this technique, you would use simple drawings and animation to have a story unfold before the viewer in real time. Videos of this nature are great for educational videos when you want to teach specific tasks about a product, service, or provide a how-to instruction that revolves around something your business may offer. Whiteboards are generally more inexpensive for you to create, so you can save some money on your marketing budget and still have a fun way to reach out to customers and users.
2. Typography may seem like the most simplistic of all the videos you can use, and while it is simple, it can also be highly effective. Making use of animation using only text and voice reading the text can be more engaging than you may realize. If you take the time to choose just the right font for your typography and combine that with the perfect voice over reading or background music, you can create a video that captures the attention of those watching the video and keeps them entertained from start to finish. While simple in style, this format gives you the chance to create fun content and let people see a creative side of your business. A typography video like this could work well for you.
3. Stop Motion you have probably seen stop-motion animation used plenty of times on television, in movies, and on the Internet. It is a very traditional form of animation that is much more detailed and nuanced than you may realize. Each frame involved in stop-motion animation requires a different picture to be used. Execution of the project takes a great deal of planning, experience, and skill, but if you work with the right animation, you will find that you can turn out a very creative product that can draw a lot of quality attention for your business. The video can combine great music, animation, and voices to help bring you the attention you want. A stop-motion video such as this one where you can get involved in the process can really boost your business profile.
4. 2D Animation –Animation is always a popular choice for a video like this but finding just the right form of animation to express your creativity and emphasize your content is important. Trying to balance all this while also staying within your marketing budget might seem difficult, but a quality 2D animation video can do the job well for you without costing a fortune. Animation is a great choice because the sky is the limit on what you can do. You are only limited by your imagination, and animation gives you a great way to reach customers and clients in a new way. 2D is much more affordable than 3D, and you get the quality and depth that you need to get your message across. Just look below what a 2D animation video can be like for you.
5. 2D Motion Graphics animation integrates some of the elements of basic 2D animation, but it is better to use this type of video when you have a more detailed service that you want your consumers to see. Perhaps you have a particular app related to your business you want to explain to customers. The motion graphics and animation can take customers through the process in your video. A good voice over can explain each step and show customers just how easy it can be. Dynamic videos like this can help engage customers in just the right way to benefit your
business.
https://www.youtube.com/watch?v=m8bXKP2eHVw&index=11&list=PL91_6LDe4ybXzDGO-dyGrwnUgNRoeuPzK
The ideas mentioned above are just some of the great ways explainer videos can go well beyond what you may have seen in the past. Established businesses like yours can avoid some of the common pitfalls of choosing the right video by speaking with an expert firm that can help market your brand correctly and effectively. Having more information can help you stay away from getting the cheap videos that fall short in creativity and content and choose videos that can have the lasting and effective impact you want most for your business.
