Pathway Productions

In-House Teams Vs. A Video Production Agency: Which Is Better For Your 2026 Strategy?

Penny — Fri, 05 Jun 2026 07:46:03 +0000

Let’s be honest. Most teams don’t wake up one morning and calmly ask, “Should we build an in-house video team or just hire an video production agency?” It usually starts in a much more familiar way. A launch is around the corner. Sales wants a brand film. HR needs a hiring video. Marketing wants reels […]

The post In-House Teams Vs. A Video Production Agency: Which Is Better For Your 2026 Strategy? first appeared on Pathway Productions.

How We Transformed Our Video Production Workflow with AI

Dinesh Ajay — Tue, 25 Mar 2025 09:23:19 +0000

At Pathway Productions, we’re always looking for ways to push creative boundaries. When AI started making waves in the industry, we saw an opportunity—but also had questions. Could AI streamline our workflow? Spark fresh ideas? Automate the repetitive tasks that slow down creativity? We didn’t have all the answers, but we were ready to explore. […]

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Brands Need Expert Ad Film Makers: Pathway Productions’ Guide

Dinesh Ajay — Mon, 04 Nov 2024 13:31:55 +0000

In today’s fast-paced digital landscape, the role of ad film makers has become more essential than ever for brands looking to make a lasting impact. Consumers are bombarded with content every day, and brands need creative, compelling, and engaging advertisements to stand out. That’s where the expertise of professional ad film makers like Pathway Productions […]

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The Role of Editing in Ad Films

Naveen Raja — Wed, 18 Oct 2023 10:10:20 +0000

Welcome to the world of ad films, where every second counts, and viewer engagement is the ultimate goal. In this fast-paced realm, the role of editing is nothing short of pivotal. Editing is the art of crafting a compelling narrative that captures and retains viewers’ interest, making it an indispensable tool in the advertising industry. […]

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Creating a Social Media Calendar: Your Guide to Effective Planning

Shankar Ram — Wed, 20 Sep 2023 09:21:01 +0000

In today’s digital age, a strong social media presence is crucial for businesses and individuals alike. To ensure you’re making the most of your social media efforts, it’s essential to create a well-structured social media calendar. This blog will take you through the steps to create a social media calendar that aligns with your goals, […]

The post Creating a Social Media Calendar: Your Guide to Effective Planning first appeared on Pathway Productions.

Things You Can Do with an Animated Explainer Video

Babuji Udhayan — Thu, 15 Sep 2022 13:27:36 +0000

Animated Explainer Video As of 2022, an average person spends 100 minutes per day watching online videos. HubSpot also discovered that more than half (52%) of marketers say that video is the type of content with the best ROI. There is a plethora of compelling reasons to jump onto the video bandwagon that is on […]

The post Things You Can Do with an Animated Explainer Video first appeared on Pathway Productions.

Reasons to Use Whiteboard Animation in Business

Babuji Udhayan — Thu, 15 Sep 2022 07:21:27 +0000

Whiteboard Animation in Business 92.6 percent of global internet users worldwide watch digital videos each week The most effective way to capture the attention of the quintessential Gen Z consumer is through video content. With nearly 720,000 hours of fresh videos uploaded on YouTube daily and more than 4 billion videos on Facebook, the trend […]

The post Reasons to Use Whiteboard Animation in Business first appeared on Pathway Productions.

5 Key Elements That Make a Great Corporate Video

Babuji Udhayan — Thu, 25 Aug 2022 10:45:39 +0000

The Perfect Pitch: 5 Key Elements That Make a Great Corporate Video Over the years, brands have used several methods to create brand awareness and market their unique selling propositions to stakeholders and investors in the funding rounds. While PPTs and Excel sheets can essentially capture the data and help investors make a informed decisions, […]

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Pathway Social Media Case Study Discussion – Popular University in Bangalore (Data-Driven Approach)

Pathway Productions — Thu, 10 Mar 2022 16:20:04 +0000

Introduction Social media case studies We will see how publicity is one of the most important components when it comes to marketing. While traditional marketing relied on word-of-mouth publicity, the popularity of digital media and social media networks have completely restructured the good old marketing equations. Here is a case study of a Popular […]

The post Pathway Social Media Case Study Discussion – Popular University in Bangalore (Data-Driven Approach) first appeared on Pathway Productions.

Pathway Agency Tips on Time Management – How to Maintain Work-Life Balance?

Pathway Productions — Tue, 08 Mar 2022 06:08:19 +0000

Time is considered a separate entity in this universe. It is one thing that can’t be reversed unless you’re Barry Allen, the fastest man alive. Truth be told, I never understood this until my early 20s. This article will help you to understand the relationship between time & how are we using it. What can […]

The post Pathway Agency Tips on Time Management – How to Maintain Work-Life Balance? first appeared on Pathway Productions.