In the digital era, a company can exist without a workplace but never without a digital space. This digital space, which is easily accessible at low cost, has made small companies to directly compete with large corporations in sky scrapers.
There are 3 Steps for any company to compete with their counterparts.
- To have a digital space to interact with the customers (Website, Facebook ,Twitter, YouTube)
- To publish content across all digital platforms to increase its popularity
- Unique presentation in the digital space to highlight its quality and level of expertise.
Every company seems to have a digital space, but most of the companies fail to create content for different platform, because this requires continuous creation of digital content to engage their potential customers. Even Companies who seems to cross the hurdle of creating digital content fail in the last hurdle to present their content in engaging and unique ways to hold the attention of their customers. This last step differentiates successful companies from potential companies.
Reports says average attention time of a customer who is on a digital space is around 30 seconds , if something is not engaging customers are not going to notice your product/service or share your information with others. More than creating content, quality of the content and how it is presented seems to be critical in deciding the success of a company’s digital popularity and related sales growth. A website full of information with loads of data doesn’t make sense, if it takes more than 30 seconds to comprehend. This is where the marketing videos, ad films, concept based videos, short training videos infomercials, explainer videos has taken a prominent place in the world of Digital space.
There are several reasons why a marketing video can make significant impact on your customers, here is list of points you should think about.
- A video sends information to your customers brain through eyes and ears and its more effective in making an impact on your customers
- A short video is always preferred as it is easy to understand than reading a full page.
- A Very complex thought can be communicated in a simplified concept video
- The possibility to express your creativity is high
- Visual representations relevant to an audio can explain your product or process easily
- You can use subtext to make your customers think.
- You can use text along with videos to drive your message or intent.
- Easily shared across all digital platforms.
There are several other reasons why a video is superior to other forms of content creation in digital space, however there is one small warning to this, a poor video about your company can have a significant dent on the brand image. So be careful in executing a relevant video at the right quality and right pricing with a production house that has ability to understand and suggest you the right kind of video for your business.
