Whiteboard Animation in Business
92.6 percent of global internet users worldwide watch digital videos each week
The most effective way to capture the attention of the quintessential Gen Z consumer is through video content. With nearly 720,000 hours of fresh videos uploaded on YouTube daily and more than 4 billion videos on Facebook, the trend around video content is here to stay. According to recent research, 86 percent of businesses that use videos for marketing attest to intend to continue to do so in the coming years.
The top trending videos upon examination reveal that explainer videos, occupy ¾ of the entire gamut of videos consumed on the Internet.
While there exists a multitude of video formats, whiteboard animation videos possess some advantages in terms of clarity of content, ease of explanation, etc.
Eloquent in their simplicity, whiteboard animation videos enable channelization of the entire focus of the viewer on the content.
Why Whiteboard animation videos are great options as content for businesses?
Simplifies complex ideas
Whiteboard animation is the go-to option if the product or service is technical or too complicated for a layman. These animations are creatively stimulating and visually appealing, making them more effective in conveying a story or message than an actual description filled with technical jargon. It simplifies complex ideas without losing intricate nuances. s
Humor quotient
Incorporating humor in videos is one of the best ways to strike a chord with customers. Whiteboard animation exercises enable effective story- telling that can weave humor through visual illustrations while retaining the message or intent of the video.
Lasting impact
Catchy animated videos tend to captivate the viewer’s attention and score high on retention rate. This is why we vividly remember our favourite cartoons from our childhoods. A well-designed whiteboard animation has the potential to create a similar impact on the mind of the viewers. With effective execution, the viewer will remember the brand whenever they need that particular product or service.
Economical yet effective
In comparison with live-action videos, whiteboard animation are far more economical without any compromise on outcomes.
In live-action videos, convincing actors convey the message along with a direction crew and shooting set. The complexity of the entire process lends a certain risk to whether the outcome adheres with the concept in the end. Iterative attempts to correct such errors are expensive and time consuming.
Whiteboard animation has scope for iterations till the end result is achieved without any compromise on the concept. Due to its lower risk and more chances of alignment with the concept, these kind of animation videos tend to provider better outcomes overall in terms of terms of sales, retention, and gross impact.
Grabs and retains customer attention
A whiteboard animation video can capture the viewer’s attention with quirky and fun animated characters. There is no practicality to limit the imagination of a skilled illustrator. This makes the whiteboard animation a limitless sea of possibilities when it comes to brand building. Thus, companies find it a worthy tool to build their digital presence in the ever-expanding virtual market.
Conclusion
For the present-day attention span of consumers, whiteboard animation is a great vehicle to carry a brand’s identity effectively and creatively. It has the potential to attract customers, boost brand awareness, retain existing customers, increase organic traffic. What’s more? It is an economically viable option too.
While whiteboard animations are definitely effective, the magnitude of their reach depends on how well made the videos are.
Reach out to Pathway Production- pioneers in creating whiteboard animation. Pathway Production will make sure that your videos are outstanding in terms of creativity, brand voice, and customer experience.
