Animated Explainer Video
As of 2022, an average person spends 100 minutes per day watching online videos. HubSpot also discovered that more than half (52%) of marketers say that video is the type of content with the best ROI.
There is a plethora of compelling reasons to jump onto the video bandwagon that is on a growth trajectory. Of all the video content available online, explainer videos have a huge potential to convert interest into a desired outcome.
According to HubSpot’s report on animated video statistics, most people (94%) watch explainer videos to understand the product or the brand better, and 84% of the watchers decided to make a purchase after the video.
Whiteboard animations are compelling, cost-effective and creative video solutions for impactful story telling. The possibilities for imaginative story telling are endless with whiteboard animations as they do not pose physical constraints that the real world is ridden with. They are a creator’s dream come true.
Today, the attention span of a viewer is so short that only a video can capture their attention to focus on marketing content. Hence explainer videos have evolved over time as a strategic marketing tool.
What can Animated Explainer Videos do for your business?
Given the success of videos in the webspace, their usage can be extended to various aspects of business in a deliberate and strategic manner.
Email marketing campaigns
There are several ways to incorporate video into emails. Sending out an email is a fantastic way to distribute a video that briefly explains the value of a product or service.
Videos could also be employed as a post-sales tool. Every time a consumer purchases your product, a video on the functionality and use of the product can be sent via email.
Internal training in companies
The visual medium of learning is convenient and effective. A repository of video content containing knowledge relevant to new hires is a great way to empower learning at varied paces.
Smart companies are increasingly providing internal information repositories that have scope for employees to add to the knowledge bank to create a sense of shared value and engagement.
Email signatures
Video signatures improve recall and encourage engagement. The content of the video, how compelling thumbnail image is, are factors that influence the impact of such videos.
Paid ads on social media
The most trusted road to the ideal client is through social media. It is possible to segment people based on vital information like their interests, geography, and demographics. Engaging present consumers to promote connections and influence sales is also a strategy to reach relevant target customers.
Creative videos are capable of creating interest that can translate into desired outcomes. With low attention spans, heightened levels of competitions and limited time to make an impact, videos are companies’ best bet to capture customer attention. However, such engagement can get lost in the innumerable videos out there. Hence it is imperative to create content that is well designed, clear and impactful through professionals who have the expertise to convert an idea into videos.
Pathway Productions has extensive experience in converting an idea into a visual format. With an expert team poised to take your content to the next level, create compelling videos and capture the attention of your customers effectively!
Make your videos come alive with Pathway Productions!
