Whiteboard Animation
“GREAT MARKETING STARTS WITH GREAT STORIES”
- BILL BERNBACH
Drawing Ideas to Life, One Stroke at a Time: Explore the Magic of Whiteboard Animation
“Whiteboard animation videos increase message retention by 80% and customer conversions by 50%.”
Ecobuddy Cool drinks
Eco Buddy is an organic food brand that emphasizes the various health benefits of consuming beverages made from natural, sustainably sourced ingredients, packaged in eco-friendly glass bottles. The ad film by Pathway Productions was created by staking in the value points mentioned by the client on the product benefits. The seamless whiteboard animation video captured the true essence of the brand and conveyed the key advantages of the brand to the end customers.
Lifespice Explainer Video
LifeSpice is a Chennai-based brand that produces high-quality ground dry spices and mixes/blends. In this video, we have conveyed the company’s ideologies, principles, and origin in an informative way. We have used the Q&A format along with HD Motion Animation to capture the attention of the audience. Through this method, the viewer stays hooked throughout the video.
Akara Research
Akara Research and Technologies Private Limited wanted to develop a convergence system to merge municipal data with the geographic data of the region. They wanted a video to showcase the same. At the time of video production, the app was in the development stage. It is a one-of-a-kind app where the municipalities as well as the constituents under the municipalities can converge the data and use it. Municipalities need this app to understand the problems of the localities, The localities can use this data to see how the municipality is functioning in key areas. The purpose of the film was to showcase the potential of the app to attract investors for the project.
