Digital marketing is growing leaps and bounds, as users of internet increased and data consumption in India has grown manifold due to telecom operators offering 4G bandwidth at very economical rates. To capture the minds of millennials, using video marketing will be effective and powerful strategy to promote your products and brands and increase your business online.
Today, more and more people are using video as the preferred medium for interactions than ever before. Therefore, it is important for the organisations to invest in good video content to engage with the consumers.
Marketing Videos have a captivating way of nurturing engagement, which brings good results like click-throughs, lead generations and ultimately converting into sales and building loyal customers for your products.
Here are some of the facts from various sources to strengthen our argument for creating video content to promote your brands in the digital space and increase your market share in the online business.
- A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)
- YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)
- 90% of users say that product videos are helpful in the decision process (Source: Hubspot)
- Video posts on Facebook have 135% greater organicreach than photo posts (Source: Social Media Today)
- 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World)
- Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata)
- By 2019, global consumer Internet video traffic will account for 80%of all consumer Internet traffic (Source: SmallBizTrends)
- Facebook generates 8 billion videoviews on average per day (Source: Social Media Today)
- 55% of people watch videos online every day (Source: Digital Information World)
- 92% of mobile video consumers share videos with others (Source: RendrFx)
Video Marketing Strategies:
- This is the age of millennials, they like live streaming videos. Use to your benefit of Facebook, Instagram, Twitter to connect with them thro’ your social media channels by sharing the blog content, brand launches, company happenings.
- You can also upload videos directly to Facebook than sharing the YouTube link to boost organic reach
- Create videos for each of your products, especially your flagship one. Illustrate how to use it, the benefits, features and specs. The more you educate your audience on its use, the better success they’ll have.
- Repurpose popular blog posts into a video series to extend its reach
- Include videos in your email content. Be sure to put the word “Video” in the subject line
Just go and start implementing these strategies right-away and see the growth in brand awareness and sales.
